OUR FOUNDATION
Built on a Firm Foundation. Leading with Purpose.
MISSION STATEMENT
To equip and empower leaders with a strong foundation, guiding them to lead with confidence, integrity, and lasting impact.
VISION STATEMENT
To create a world where leaders stand firm in faith, lead with wisdom, and build a legacy that lasts.
CORE LEADERSHIP VALUES
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Built on Integrity: Leadership starts with a firm foundation of honesty and trust.
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Empowered for Impact: Strong leaders inspire transformation in their teams and communities.
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Guided by Wisdom: Biblical principles provide the blueprint for strong, purpose-driven leadership.
THE CARE MODEL
Our Unique Approach to Leadership Development
The On the Rock Leadership philosophy is shaped by the CARE Model, a framework designed to cultivate transformational leaders. Every workshop, coaching session, and leadership pathway is built on these four pillars:
C – Character
Leadership starts with integrity, honesty, and trustworthiness.
A leader’s influence is only as strong as their moral foundation. We teach leaders to stand firm in their values, make ethical decisions, and lead by example.
A – Attitude
Your mindset determines the culture you create.
Great leaders cultivate a resilient, forward-thinking, and faith-driven attitude that inspires and uplifts those around them. We help leaders develop a strong mental framework that enables them to lead with confidence, courage, and clarity.
R – Relationships
Leadership is about people, not just results.
Strong leadership is built on trust, communication, and collaboration. We guide leaders in developing meaningful connections that foster teamwork, unity, and a shared vision.
E – Excellence
Never settle for mediocrity, great leaders strive for more.
Excellence isn’t about perfection; it’s about continuous growth and a commitment to becoming better every day. We help leaders develop habits, skills, and strategies that lead to long-term success and lasting impact.
At On the Rock Leadership, the CARE Model is woven into everything we do, from one-on-one coaching to corporate leadership training. We don’t just teach leadership; we equip and empower leaders to live it out boldly and authentically. Are you ready to build your leadership on a firm foundation?
MEET THE FOUNDER
A leader is not defined by position, but by the foundation they stand on.
Adam Belarde is the founder of On the Rock Leadership, a biblically grounded leadership coach, mentor, and speaker with over 25 years of experience in business management, financial planning, and leadership development. His passion is to equip and empower leaders to stand firm in their calling, lead with purpose, and cultivate a culture of growth within their organizations.
A John Maxwell Certified Leadership Coach, Adam brings world-class leadership principles to businesses, organizations, and individuals seeking to develop their character, influence, and impact. With a background in business operations and strategic leadership, he has successfully led teams, developed leaders, and guided organizations toward long-term success.
Adam believes that great leadership starts with a firm foundation. Just as a lighthouse stands tall on solid rock, guiding others safely through the storm, true leaders stand on principles of integrity, wisdom, and faith, leading with confidence and clarity.
Through On the Rock Leadership, Adam helps leaders discover their potential, build strong teams, and lead with unwavering vision. Whether through leadership seminars, coaching, or strategic mentorship, his goal is to help others become the leaders they were created to be.
"Before we can do something, we must first become something." This is the core of Adam’s leadership philosophy. Leadership is not just about what you do, it’s about who you are becoming.